Guest speaker Graham Jones gave a fascinating talk on why most small business web sites fail.
Most business websites fail to make any money. Indeed, one study shows that the average small business website costs a company £2,500 a year more than it brings in. As a result, many business websites are actually loss-makers.
Most small business websites lose £2,500 a year
how much of your online presence is viewed through your audience’s eyes rather than your own?
With a refreshing absence of PowerPoint, Graham explained how the top 6 online businesses got to be that way. The answers were often surprising, and appeared counter-intuitive. In the end it all made a great deal of sense and generated more discussion than almost any other presentation to Club Members.
The big boys succeed through some simple and unexpected approaches
The meeting was opened by Club Secretary Anna Croucher of Lola Print.
There will be questions later!
We were delighted to welcome some new faces to the Club. Below, Adam Clark and Scott Shaw from Active HQ.
Adam and Scott of Active HQ contemplate the principles of a balanced diet.
Chris Mison (Prosperity Financial Services) and Martin Roberts (QMER Accountancy and Tax) talk money. Or golf. Hard to tell.
Apparently I can also make phone calls on it, when I figure how to. Remarkable!
